Concept, Product and Pattern Design,

Art Direction and part Illustration. 

What does the HEMA customer want, and how to make HEMA's gardening collection stand out from the garden centers and home improvement stores and make it more appealing for both the avid gardener, the hobby gardener or even for the usually "non gardeners".

 

By creating a Gardening Collection that is both Smart, Easy and Giftable; the Collection has become accessible and appealing, with an edge over that of HEMA's competitors.